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Question

Should I shut down a company that is profitable but boring?

Large text is Tomás Ferreira's own thinking; small text is where the AI pushed back. Every dot is a position you can pick up from.

A question

I run a small company. It makes money. It has for six years. And I am so bored I could scream. Should I shut it down?

The AI pushed back

Before we get to should — what does "bored" mean here? Bored with the product, the customers, the problems, or with yourself in it?

A question

With myself in it, I think. The problems are the same problems. I know how every week goes.

The AI pushed back

That's useful, because it means the company isn't the only variable. Shutting it down would remove the boredom, but so might changing your role in it.

Thinking again

Everyone says that. "Hire a GM." But nobody wants to run a boring company for someone else.

The AI pushed back

Some people do — for them "boring" reads as "stable." The question is whether you'd actually let go, or hover.

Exploring

I'd hover. I know I'd hover.

The AI pushed back

Then a GM is a fantasy, and the real choice is: keep hovering and bored, sell, or shut down. Selling seems to be missing from your list — why?

Thinking again

Because selling feels like admitting it was only ever about money.

The AI pushed back

Was it?

...No. That's the problem. It was about proving I could. And I did. Six years ago.

I stopped here.

Current thinking point

...No. That's the problem. It was about proving I could. And I did. Six years ago.

Continue from here This thought went in 1 direction from here
  1. Boredom might be the company telling you it's finished

    That reframing separates two feelings that usually get confused: boredom (nothing new is happening) and completion (the…

    Maya Okafor

Lineage

AI responses may contain errors and are not necessarily verified facts.

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